BLOG 3; Website Critique

The website I chose to critique was ovationlearningcenter.com. It is a site to a local daycare. The site is actually very effective in what it is trying to do, which is to try and persuade perspective parents into enrolling their child/children into Ovation Learning Center. The site provides a great amount of information about the center to where the parent could feel comfortable sending their child there. Right on the home page there is a contact number and some random information. Although the information the homepage describes is through and useful it is a bit unorganized. There are also some inaccuracies found on the homepage, for one it states that there are five directors on staff, however when you scroll down the page there is a title that gives the directors names and their position on staff, there is only four directors. I would just suggest getting some more main and subtitles as a way to better organize the homepage and to double check the page to make sure everything is accurate. The "contact us" page of the site gives very useful information. It provides directions to the center, a phone number, a place to put your information and request someone call you, as well as providing times in which the parent would be able to come and take a tour of the school. All of this is very useful information however the page is not very visually appealing. Maybe a map to the school and some more pictures would liven up the "contact us" page. The next page on the site is the "programs and classes" one, which breaks down each age group available for care at the center and what the children will be learning during that time period. The information is useful and will also help in convincing parents that their child will leave the center emotionally and socially ready for kindergarten. The "program and enrichment" page is next and when you first look at the page it visually is unappealing to the eyes. It seems to be like one big paragraph of information that you do not feel like going through. The colors also do not contrast together well and makes it even more difficult to read. I would suggest regrouping the paragraphs by adding more distinctive subtitles and changing the colors to something not quite as bright to make it easier on the eyes. The parents corner section of the website provides parents with advice they might not generally know of. For instance it explains the parent referral program and how parents could participate, it also discusses how parents can help prevent sickness in the center and explains how the center is doing some remodeling. That page could use some work as well because every paragraph uses different colors, none of which really flow together. Some of the pictures do not really make sense either. Overall this website is very helpful in giving current parents information about the center and prospective parents the information they need to draw them in to come check out the center and see if they would like their children to attend. Some main points I would recommend them to consider would just be to have well contrasting colors, appropriate and even more pictures, and to be careful to not just have random facts all around the site but rather have it organized in such a way the parents know whats going on.